HanesBrands Inc. - HANESBRANDS EXTENDS SUCCESSFUL DREAMWIRE BRA INNOVATION TO BALI BRAND TO ADDRESS CONSUMERS' TOP BRA COMPLAINTS
By A Mystery Man Writer
Description
HanesBrands is adding its successful DreamWire bra innovation into its third brand with the launch of Bali One Smooth U DreamWire collection that features no poke, no dig bra comfort. The introduction of the Bali One Smooth U DreamWire collection provides more coverage for full-figured women and uses DreamWire’s encased and cushioned underwire that lies flat against the body to provide comfortable support. “Two of the top consumer bra complaints are related to the discomfort caused by traditiona
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