The Downfall of J.C. Penney: How Bad Design Sabotaged a Rebranding
By A Mystery Man Writer
Description
Discover the critical role of design in rebranding through the lens of J.C. Penney
Ron Johnson Killed J.C. Penney—But He's Now a Top Mind In Retail
JC Penney Fail Strategic Pricing Solutions
The Psychological Failure of JC Penny, by Jennifer Clinehens, Choice Hacking
Top 10 Best (and Worst) Company Logo Redesigns Ever
10 Worst Corporate Logo Changes of 2013
The 8 Point Path To J.C. Penney's Obsolescence (OTCMKTS:CPPRQ-DEFUNCT-603660)
7 Worst Rebrands: Logos Gone Wrong
The 8 Point Path To J.C. Penney's Obsolescence (OTCMKTS:CPPRQ-DEFUNCT-603660)
Adhesive Advertising: The Sticky Side of Promoting Your Brand - Time for Designs
3 Business Lessons From JCPenney's Failure
JC Penney Failed Pricing Strategy
Adhesive Advertising: The Sticky Side of Promoting Your Brand - Time for Designs
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per adult (price varies by group size)