Gymshark's brand strategy: the influencer marketing playbook — Scale Up Collective - Go-to-market for challenger brands
By A Mystery Man Writer
Description
In 2012, 19-year-old Ben Francis founded Gymshark out of his mom’s garage. Now worth an estimated $1 billion, we’ll uncover how the disruptive fitness brand created a whole new market for millennial fitness and built a cult following through social media and influencer marketing. Influencer mark
Breakdown of Gymshark's Social Media Strategy
Breakdown of Gymshark's Social Media Strategy
Gymshark's 3.4 Million TikTok Followers: A Success Story
Influencer marketing trends: Nike and Adidas 'unable to compete
Gymshark's Winning Strategy: UGC and Community for Growth
The Marketing Strategy that Lead to Gymshark's Success
Marketing Breakdown: How Gymshark Bulked Up to Being a $1+ Billion
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Lululemon Target Market & Customer Demographics
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